The construction and earthworks industry has generally adopted new technologies at a much slower pace compared to other industries. Construction crews are hesitant to adopt emerging technologies because they are expensive, and construction is an inherently risky business. However, forward-looking companies are embracing new technologies that help them address their unique risks and gain a competitive advantage in a challenging marketplace.
Adopting the right technology gives construction teams access to more data more often. In many cases, new technologies help firms make better decisions; enhance jobsite safety; reduce risks; and boost productivity and profits. Learn how construction companies can integrate new technologies into their business, positioning them for success in an always-competitive landscape.
Adoption of New Technologies: Why so Slow?
The construction industry is the world’s largest industry, comprising nearly 13% of global GDP. Studies have shown that adopting new technologies should be a top priority for firms around the world, as productivity could increase by as much as $1.6 trillion. So why are companies reluctant to embrace productivity-boosting tech?
- Resistance to change: Many construction teams are simply resistant to change. Some believe that their current systems and processes are adequate. While a current approach may work, it may not always work well. Adopting new routines, even the most beneficial ones, can be a challenge at first as team members learn and adapt.
- Cost: Embracing new technologies requires a thoughtful assessment of a business’ needs, budget, and implementation plan to ensure that the investment is the right choice. In many cases, true return on investment isn’t realized until well after implementation. A forward-thinking approach is required to determine whether new tech can improve operations and, therefore, future profitability.
- Variety: With the variety of tech solutions available in the market, finding the right one can be a challenge for companies. From drone surveying to Building Information Modeling (BIM), grade positioning to telematics, companies need to determine what’s best for their business by diligently researching all options and obtaining a clear picture of the benefits of each.
- The challenge of tech: Training staff on new technologies is a huge challenge that requires dedicated time and resources. Ensuring tech investment is properly integrated into your workflow calls for consistency. Training upon implementation is just the start of the journey.
Getting Your Team on Board
If you manage construction teams, how do you get your team to embrace the technological changes necessary to stay competitive? Whether you’re implementing a state-of-the-art drone surveying program, automated grade assist technology, or any other new system, here are some valuable tips to help get your team on board with the change:
- Showcase the benefits: If you’ve done your research and choose to invest in new technologies for your construction business, you should already have a good understanding of the key benefits of adopting a new system or software. Whether your new system improves safety on the jobsite, reduces time spent on a project, helps avoid rework, or provides other advantages, explain these in detail to your team and highlight how it can make their jobs easier.
- Be open and transparent: Let your team know the new tool is coming before it lands out on the field. Address any and all questions and concerns prior to implementation. The more your team feels involved in the process, the more likely they are to embrace change when the time comes.
- Provide appropriate training: While searching for the right technology can seem challenging, training team members on using the technology is imperative. Invest in a quality training and support program to acclimate your people with the new processes and systems, so that they can use them to the fullest.
- Provide encouragement: Are there any members of your team who particularly stand out in terms of adopting changes in methods or processes? Encourage these individuals to be your internal tech champions, helping you highlight the value of the changes and assisting other team members in technology adoption.
At the end of the day, new technologies only work if they actually get used. Your investment in tech should directly support your operations as a whole, but it should also support your people. By following the tips above and prioritizing open communication during technology adoption, you can remain competitive and prime your business for future success.
